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Maja Hurtigh

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Maja Hurtigh

As a Media and Communication Scientist with years of PR experience, I apply my understanding of media and society to elevate international brands and businesses to new heights.

First came the internet – then AI

Media and Democracy

First came the internet – then AI

In this rapidly changing era of artificial intelligence, ethical considerations becomes crucial. Following the dramatic power struggle within Open AI in the last days, witnessed by the world, discussing AI and its impact on us all going forward is vital. The transformative impact of AI As we look back on

How to master the art of dialogue – through creativity and innovation

Media and Society

How to master the art of dialogue – through creativity and innovation

As the digital era reshapes how we connect with audiences, a comprehensive set of strategies and competencies has emerged as fundamental in these domains, no matter what industry you're in. Understanding the dynamic world of Public Relations (PR), Marketing, and Communication and the interconnection between these fields for achieving success

Who safeguards democracy?

Media and Democracy

Who safeguards democracy?

The interesting question is: What do we use the technology for?

Media and Society

The interesting question is: What do we use the technology for?

When critics argue that 'endless scrolling' consumes too much of our time, I reflect on the profound integration of mobile phones and digital devices in our daily lives – from parent chats to my son's accelerated learning. While some warn of digital overindulgence, the real question emerges: Is it about the

Sweden struggles to safeguard democracy and freedom of speech

Media and Democracy

Sweden struggles to safeguard democracy and freedom of speech

In the face of escalating religious protests and diplomatic tensions, Sweden's government is exploring legal measures to navigate this tumultuous period. However, these developments pose crucial questions about the future of Sweden's cherished democratic values, particularly the balance between national security and freedom of speech. As Sweden grapples with the

2023-2024: Marketing and communication trends

Media and Society

2023-2024: Marketing and communication trends

We are currently in the middle of summer 2023, and I am eager to anticipate what awaits us in the future of communication. My foresight for what's to come is based on two predictions made a few weeks ago by Per Schlingmann. At the outset of summer 2023, Per Schlingmann,

Embracing the future: navigating transformative times in the era of AI

Media and Society

Embracing the future: navigating transformative times in the era of AI

In these transformative times, the horizon of the future harbors both challenges and opportunities. As we transition into the latter half of 2023, a reflective gaze at the year thus far reveals an era imbued with groundbreaking innovation. June 2023 marked the beginning of a new era when the Artificial

Dialogue challenges the debate

Communication Theories

Dialogue challenges the debate

Aren't we all tired of all this debating? Don't we long for more in-depth discussions and fewer heated monologues? But what's the difference between those two concepts, really? Have you ever wondered what distinguishes dialogue from debate? One of the most exciting communication concepts I know is the simple concept

I haven't forgotten – and never will

I haven't forgotten – and never will

How to skyrocket your branding and marketing efforts

Media and Society

How to skyrocket your branding and marketing efforts

In today's fast-paced world, it's no longer enough for businesses to simply exist. They need to stand out, capture attention, and create a loyal following. And this is where branding and marketing come in. But with so many companies vying for the same audience, how can you ensure that your

The importance of green investments for sustainable financial growth

Media and Society

The importance of green investments for sustainable financial growth

JOOL's Capital Market Day on February 9th, at Grand Hôtel in Stockholm, provided a platform for experts to share insights and perspectives on the latest developments in finance, real estate, and industry. This event highlighted the importance of investing in green innovations. The event provided deep insights into the financial,

Three significant trends on TikTok 2023

Three significant trends on TikTok 2023

As we move into 2023, TikTok forecasts three significant trends in the platform: Actionable Entertainment, Making Space for Joy, and Community-Built Ideals. First, Actionable Entertainment refers to the trend of content that entertains and inspires viewers to take action. This can include challenges, tutorials, and other interactive content encouraging participation

Are you ready to capitalize on the trending financial community at TikTok?

Are you ready to capitalize on the trending financial community at TikTok?

TikTok's finance community saw 255% growth in 2021. With hashtags like #stocktok and #crypto exploding, TikTok has become a platform for financial education and market updates. Brands can capitalize on this by creating authentic and helpful content to engage and empower users in their financial journey. TikTok, the short-form video

How TikTok is changing social media and society in 2023

Media and Society

How TikTok is changing social media and society in 2023

TikTok is on the cusp of revolutionizing the social media landscape in 2023. As social media continues to evolve, TikTok has emerged as a powerful player in the space. In the fall of 2020, I personally discovered the app out of boredom and a need for inspiration. I was immediately

Why developing strong people skills is more critical than ever

Why developing strong people skills is more critical than ever

The advancements in natural language processing (NLP) and machine learning (ML) by OpenAI are revolutionizing how people work. These technologies have the potential to automate many tasks, such as writing and editing copy, analyzing data, and identifying key messages and trends. This can fundamentally change how we think about work

How OpenAI's advancements are transforming the roles of PR and Communications Professionals

Media and Society

How OpenAI's advancements are transforming the roles of PR and Communications Professionals

As a media and communications scientist, the advancements in natural language processing (NLP) and machine learning (ML) by OpenAI are of great interest to me. The potential impact of these technologies on the roles of PR experts, communicators, and copywriters is particularly intriguing, as it has the potential to fundamentally

Coming soon

Welcome to majahurtigh.se! This is the newly curated website of Maja Hurtigh. The website has earlier been written in Swedish, but from now on, the articles will mainly be written in English. Don't miss out on the latest updates and exclusive content; Subscribe now and be the first to

Vaccinpass - ett skydd eller ett hot?

Media and Democracy

Vaccinpass - ett skydd eller ett hot?

Demokratin som demolerades - på bara några dagar

Demokratin som demolerades - på bara några dagar

Kommunikativa Podden

Kommunikativa Podden

Du har väl inte missat att jag och Frida Holmgren har startat en podd!? Gå gärna in och lyssna – och tyck till! Vi lever båda hektiska liv med familj, barn och jobb, men vi publicerar nya avsnitt så fort vi båda har tid över för ett glas vin, skvaller och

Mitt 2020

Min rädsla ska inte styra och definiera dig

Min rädsla ska inte styra och definiera dig

När rädslan helt tog över mig De senaste veckorna har verkligen varit en emotionell prövning för min del. I början av krisen var det en emotionell prövning för mig eftersom jag var så genuint, fruktansvärt orolig för min familj, släkt och mina vänner. I mitten på mars så var det

Du påverkas också av dina känslor

Du påverkas också av dina känslor

Det är märkligt det där med känslor. Hur påverkade vi är av vad vi känner. Det är så lätt att tänka att vi är så rationella varelser och att vi inte alls påverkas av våra känslor. Men så händer nånting som gör att allt känns så mycket. Och gör så

Mitt 2019

Göteborgare på mediernas dejtingkarta?

Göteborgare på mediernas dejtingkarta?