About Maja Hurtigh
Strategic Advisor & Board Member | Business & Product Growth | Positioning | Leadership | Change & Market Insight
I help companies grow — by sharpening their positioning, strengthening their product offering, and aligning teams and leadership around a clear strategic direction. With a background in business and organisational development, product strategy, brand positioning, and executive communications, I support founders and executive teams in making high-impact decisions that accelerate growth and long-term value creation.
I specialise in:
• Market positioning that attracts investors, talent, and strategic partners
• Building brand equity through thought leadership and stakeholder trust
• Aligning commercial goals with marketing, PR, and go-to-market execution
• Business and product development for fast-scaling companies
• Organisational development and change leadership during key transitions
• Integrating market intelligence and foresight into strategic planning
My experience spans startups, investment firms, and premium brands — often in moments of transformation, expansion, or repositioning. I bring a mix of vision, sharp analysis, and hands-on strategy, ensuring that board-level discussions translate into action and results.
The companies I work best with are those ready to scale, lead, and win — with clarity, adaptability, and purpose.
Grounded leadership is something I value deeply — and it's a quality I’ve developed not just through boardrooms and strategy sessions, but also through life itself. Being a single mother to a ten-year-old son has refined how I lead: with empathy, long-term perspective, and a strong sense of purpose. It has taught me to balance complexity with clarity, and to make decisions that consider both people and progress.
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