Democratising access to advisors, competence and capital Across the Nordic business landscape, one truth remains stubbornly consistent: the companies that scale are not always the most innovative – but the ones with access. Access to experience. Access to competence. Access to capital. For too long, these resources have been held tightly within closed circles: metropolitan networks, elite boardrooms,
Media and Democracy Sweden is becoming a surveillance state – and almost no one objects There was a time when Swedish institutions were built on trust. The Migration Agency helped newcomers settle, the Employment Service linked people to work, and unemployment insurance served as a safety net for those suddenly left without a job. Today, each has been recast as an instrument of control: checking
Leadership What is bold leadership in 2025? Bold leadership requires inner courage – not just external strength With just five years left to meet the UN’s Sustainable Development Goals, some of Sweden’s – and the world’s – sharpest minds gathered at Gothenburg University for the 2025 Gothenburg Sustainability Summit, led by WIN WIN Gothenburg Sustainability Award and
Feminism When women withdraw – a symptom of a dangerous work culture Young women are not leaving the workforce because they’re lazy. They’re leaving because it hurts. The rise of the "soft girl trend" – where femininity, beauty, slow living and emotional openness are glorified – is often seen as a harmless aesthetic. In reality, it is a quiet cry
Media and Society Jaguar rebranding: A masterclass in PR — or a risky business gamble? Jaguar’s recent rebranding effort has sparked comparisons with Volvo Cars and Porsche’s ongoing campaigns, raising questions about the direction of automotive marketing and brand positioning in the modern era. Jaguar’s bold rebranding effort has ignited widespread discussion, drawing comparisons with Volvo Cars and Porsche’s ongoing campaigns.
Brand Marketing Strategy If a tree falls in the forest, does it make a sound? Does reality exist if it’s not observed? Once relegated to philosophical musings, this question has found startling resonance in modern science. From quantum physics to cognitive psychology, evidence suggests that observation is not merely passive but an active force shaping reality. When communication and marketing play a critical role
Media and Democracy The tech story of the century: Google to sell Chrome? The US Department of Justice’s call for Google to sell Chrome isn’t just another antitrust battle — it’s potentially the defining moment of the 21st century’s technological landscape. With the browser market’s Goliath on the chopping block, this case signals a seismic shift not just for
Brand Marketing Strategy Jaguar rebrands: a bold leap into modernity or a risky misstep? Jaguar has turned its back on the leaping, regressive cat of old, opting for a forward-seeking, progressive and sleek, reimagined identity that aligns it with contemporary luxury EV brands like Tesla, Polestar, Lucid, Rivian, and Nio. Farewell, Puma Jaguar is stepping boldly into the future, leaving its long-established identity behind.
Leadership Welcome to Nordic Notions Your brand is your most valuable yet under-leveraged asset. Did you know that 90% of companies in the S&P 500 are largely tied to intangible assets, such as brand and reputation? The total brand value of the 100 most valuable global brands rose by 20% in 2024, reaching
Leadership Time to gain market share with strategic leadership DEBATE: Caroline, your remarks on the working conditions of communicators, as highlighted in Skandia's report Sweden's Sickest Profession, draw attention to an urgent issue. However, it's time we elevate this debate. The problem extends beyond vague roles and workplace stress — it’s about the
Leadership The Boardroom’s strategic role for long-term growth and innovation Vision and strategy: the foundation of long-term success In my experience, there’s an undeniable truth that too many companies overlook: a clearly defined vision and strategy is the cornerstone of long-term success. In today’s fast-paced global market, companies must do more than react to external changes — they must
Media and Society What's the thing about Gothenburg? Exploring the tech trends of Gothenburg As we move through 2024, it's clear that technology is continuing to reshape our lives. Interestingly, the rapid pace of tech development in Gothenburg is now setting the city at the forefront of global innovation, with increased recognition as a tech leader.
Leadership What if it goes well? Mårten Westlund, PR and Communications Director at Europe's leading amusement destination Liseberg, recently said: "One of my fears in life is that I am not dreaming big enough." That quote stayed with me. And I have been thinking about it a lot. Because I suddenly recognized
Media and Society The Marketing Funnel is DEAD In March 2024, Vogue Business boldly stated that "the Marketing Funnel, as we know it, is dead". In a recent declaration by Vogue Business, the traditional marketing funnel was pronounced dead, a proclamation echoing through the corridors of digital marketing. The landscape of brand engagement is reportedly undergoing
Leadership Strengthen your leadership through storytelling Curate your leadership with storytelling In the fast-paced world of startups, constructing successful teams is essential for triumph. The secret weapon? Leading with storytelling. Attending a panel discussion at GoWest by GU Ventures this spring might have been a life-changing experience for me. Why? Excitingly, I learned that storytelling – my
Media and Democracy First came the internet – then AI In this rapidly changing era of artificial intelligence, ethical considerations becomes crucial. Following the dramatic power struggle within Open AI in the last days, witnessed by the world, discussing AI and its impact on us all going forward is vital. The transformative impact of AI As we look back on
Media and Society How to master the art of dialogue – through creativity and innovation As the digital era reshapes how we connect with audiences, a comprehensive set of strategies and competencies has emerged as fundamental in these domains, no matter what industry you're in. Understanding the dynamic world of Public Relations (PR), Marketing, and Communication and the interconnection between these fields for
Media and Society The interesting question is: What do we use the technology for? When critics argue that 'endless scrolling' consumes too much of our time, I reflect on the profound integration of mobile phones and digital devices in our daily lives – from parent chats to my son's accelerated learning. While some warn of digital overindulgence, the real question emerges:
Media and Democracy Sweden struggles to safeguard democracy and freedom of speech In the face of escalating religious protests and diplomatic tensions, Sweden's government is exploring legal measures to navigate this tumultuous period. However, these developments pose crucial questions about the future of Sweden's cherished democratic values, particularly the balance between national security and freedom of speech. As
Media and Society 2023-2024: Marketing and communication trends We are currently in the middle of summer 2023, and I am eager to anticipate what awaits us in the future of communication. My foresight for what's to come is based on two predictions made a few weeks ago by Per Schlingmann. At the outset of summer 2023,
Media and Society Embracing the future: navigating transformative times in the era of AI In these transformative times, the horizon of the future harbors both challenges and opportunities. As we transition into the latter half of 2023, a reflective gaze at the year thus far reveals an era imbued with groundbreaking innovation. June 2023 marked the beginning of a new era when the Artificial
