Democratising access to advisors, competence and capital

Democratising access to advisors, competence and capital
Maja Hurtigh, Initiator and Principal Advisor of Advisory on demand

Across the Nordic business landscape, one truth remains stubbornly consistent: the companies that scale are not always the most innovative but the ones with access.

Access to experience.
Access to competence.
Access to capital.

For too long, these resources have been held tightly within closed circles: metropolitan networks, elite boardrooms, financial institutions and long, costly advisory contracts.

The result? A fragmented ecosystem where opportunity depends less on potential and more on proximity.

Advisory on demand was created to shift that balance.

Our mission is simple: to democratise access to senior advisory, specialist knowledge and the networks that enable growth – and to make them available as easily as any modern digital service.

We work with trusted advisors whose priority is clear and singular:
to provide rapid, reliable access to the expertise that helps founders and growing companies move forward.

This means entrepreneurs no longer need to spend months navigating introductions, waiting for replies or hoping to be let into the “right room.”
We handle the matchmaking.
We open the doors.
We accelerate the conversation.

Independent, transparent and built with a Nordic sensibility, Advisory on demand offers a new kind of infrastructure — one where experience is not a privilege reserved for a few, but a resource available to many.

In a region known for innovation, it is time for access to catch up.

Welcome to a more open, connected and equitable era of growth.

Advisory on demand
Advisory on-demand: Accelerating growth through strategic and fractional advisory. The world is changing and spinning faster than ever. Keep up with Advisory on demand. Advisory on demand connects businesses with senior advisors. Our curated network brings decades of experience in growth, tech, capital, and innovation – from investors and entrepreneurs to hands-on operators.​