TikTok's finance community saw 255% growth in 2021. With hashtags like #stocktok and #crypto exploding, TikTok has become a platform for financial education and market updates. Brands can capitalize on this by creating authentic and helpful content to engage and empower users in their financial journey.
TikTok, the short-form video platform, has become a go-to destination for users seeking financial education and market updates. In 2021, TikTok's finance community saw a staggering 255% growth as hashtags like #stocktok and #crypto exploded in popularity.
This trend is not surprising, as financial tools that were once largely inaccessible are now being made available to a new generation through the platform. TikTok users are open to educating themselves through non-traditional sources, and the platform has become a valuable tool for those seeking to build their financial literacy and independence.
According to TikTok's What's Next Report 2022, topics related to investing, cryptocurrency, and finance had a tremendous year. The app has become a platform for people to stay informed about current financial events and markets. Brands can capitalize on this by creating authentic and compelling content that offers helpful insights, engaging and empowering users in their financial journey.
However, connecting with your audience on TikTok can be tricky, especially if you're new to the algorithm. But with the right strategy, brands can win the TikTok algorithm and reach their target audience effectively.
In conclusion, TikTok's finance community is a rapidly growing and engaged community, with a diverse range of creators, from #BookTok to #MoneyTok. Brands can take advantage of this by creating authentic and helpful content to empower users in their financial journey. With the right approach, brands can effectively reach their target audience on TikTok and capitalize on this growing trend in social media.
What are the trends on TikTok 2023?
As we move into 2023, TikTok forecasts three significant trends in the platform:
- Actionable Entertainment
- Making Space for Joy
- Community-Built Ideals
These trends range from interactive content that drives engagement and conversion to uplifting content that brings hope and positivity in uncertain times and harnesses the power of the community to drive real-world impact. Brands and creators should focus on these trends to connect with and resonate with their audience in meaningful ways.